The Dream Space accelerator gives you:
- A solid grasp of how much rent your business can afford to pay each month, and the sales and expenses you can expect in your brick-and-mortar space
- A Capital Budget of all your startup expenses – that way you know how much money you actually need to raise.
- A realistic vision of how much space you need, and what physical criteria that space needs to have for your business.
- A powerhouse brick-and-mortar specific business plan that could make even Ebenezer Scrooge jump for joy and say “I MUST lease my space to this business!”
- The confidence to negotiate like your nerves are actually made of steel.
- The know-how to hire a great broker and attorney to represent you in locking down your space.
- All of the prep work DONE to raise the money you need and secure your dream space!
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Don't Just Take it from Us...
"I didn’t realize all the thoughts in my head until you prompted them! Then it was fun, like letting it all out! This has been a huge learning curve, but it feels so good to feel support and knowledge from you all. My confidence is boosted knowing you have set me up for readiness in the next step!"
Jenna
Charlotte, NC
"I really couldn't have done this without you guys, and I will be forever appreciative of your help. Even now, when I feel a minor panic attack coming on as I realize how much money is going out at once, I remember that I have a plan and it will be OK."
Kristina
Laurel, MD
"Without Pedal Retail Advisors we never would have opened the retail wine shop of our dreams. Despite being seasoned professionals with years of running wine programs, and having done months of intensive research for our business plan, we were wholly unprepared for the grueling reality of opening a business from the ground up. We thought the SBA and its resources alone would be enough for us new, determined entrepreneurs---but we were so, so wrong. Luckily, we found Pedal Retail Advisors: Abby and Sheila coached us through every step of the way, culminating in helping us lock down a lease for a great space at a huge discount off the original asking price."
J & M
Washington DC
ABOUT US
Pedal Retail Advisors
Pedal is a groundbreaking, mission-driven retail brokerage and advisory firm fueled by the belief that there is a better way to help small businesses succeed in brick-and-mortar retail. Founded by multi-concept retailer Sheila Laderberg Tarasiuk and retail broker Abby Davids Rocha, Pedal has seen leases from all angles, and we're ready to share! We're passionate about independent retailers in communities everywhere.
JOIN THE FEBRUARY COHORT!
Inside Dream Space
If you want to open a brick-and-mortar business, this course is for you.
SECTION 1: GETTING RETAIL READY
First, we’ll get you and your business prepared, and you’ll use our game-changing business planning and financial modeling tools.
- How to articulate your vision – putting your dream on paper
- The five essential stages of leasing a brick-and-mortar space and why you can’t take shortcuts
- What exactly is commercial real estate, how does it work, and why should I care?
- Why business planning matters so much (spoiler: better business plans = better deals)
- How to use the retail-specific business plan outline and tackle your plan like a cheetah
- How to use the financial models to figure out how much money you need to get open, and how much your business can afford in rent each month
- All about security deposits, the infamous personal guaranty (yes, it’s spelled with a ‘y’) and how to not accidentally get divorced thanks to a lease
SECTION 2: FINDING YOUR DREAM SPACE
Then, we’ll teach you how to find the right space for your business – the one that makes you thrive and fits your budget.
- How your business plan is used to search for the right space and how to define your key criteria
- All about retail real estate brokers – what they do, why you need one, and how to find one you love
- How to tour spaces the right way and not look like a complete amateur and blow your shot at a great deal
- The importance of the elevator pitch and how to develop and deliver yours so that landlords are thirsting for you
SECTION 3: GETTING A GREAT DEAL & GETTING OPEN
Finally, you’ll learn how to get the right lease deal that rolls out the red carpet to opening day and sets you up for long term success.
- How brick-and-mortar lease negotiations work and how you get from LOI (Letter of Intent) to lease
- What parts of the deal are negotiable (spoiler: everything)
- Key principles of negotiation and how to do it so you (a) get what you need in the deal, and (b) don’t sound like a bad actor in a mafia movie
- How to use your business plan and your financial models to anchor your negotiations (another spoiler: that’s how you nail goal (a) above)
- Why you need a retail leasing lawyer, what they do, how they work with your broker, and how to find one you love
- How to get from lease signing to opening day while managing your professional partners (like lawyers, architects, and contractors) and not accidentally violating your lease before you even open
I already have a business plan, so is this accelerator for me?
I live in the DC Metro area, and I’d like to use your brokerage services to find a space. Is Dream Space the right program for me?
I live in the Charlotte Metro area, and I’d like to use your brokerage services to find a space. Is Dream Space the right program for me?
I live somewhere other than DC and Charlotte and I plan to work with a local retail real estate broker. Is Dream Space relevant to me?
I have a full-time job - when are classes?
How big is each cohort? Do I have to talk to anyone?
I have a business partner - can we take Dream Space together?
I, myself, am a retail real estate broker. I’d like my client to take this course, but are you going to steal her from me?
Do you offer refunds if I determine that Dream Space is not right for me?
YOUR DREAM SPACE IS OUT THERE WAITING FOR YOU!
Enroll in Dream Space Now
Your brick-and-mortar dream is within your reach. Getting the dream space for your business is possible -- you just need to show up right and know how to play the game. Join us and we'll teach you everything you need to know.
Ready to save $100k+ on your dream space?
Join our next cohort!
$3500
Buy-now-pay-later available via AfterPay
DREAM SPACE HERE I COME3-WEEK MONEY-BACK GUARANTEE
If you start Dream Space and change your mind, realize the accelerator's not right for you, or decide to join a utopian commune in Ecuador, just ask for a full refund. No questions asked.
