Fact: Before you can sell your stuff, you have to sell yourself.
(And no, we don't mean getting naked on the internet.)
Business Plans are 100% critical to opening a retail business like a bar, or a restaurant, or a coffee shop, or a clothes boutique, or a fitness studio, or a hair salon, or a tattoo shop.
In every case, you need a landlord to say YES to you. You also need, like, a plan.
Before now, you had to either channel your inner tenth-grader and write a painfully boring report, or you had to pay your tenth-grade niece to write it for you.
Those days are gone.
Welcome to your future.
INTRODUCING BUSINESS PLAN BOOTCAMP - PREVIEW FOR FREE
But, wait. Do I even really need a business plan?
You do. Seriously. It's not just because we're business plan-loving nerds. I mean, we clearly are, but there are also very real, important reasons why you'll need a business plan, and why you need to actually write it yourself.
In fact, we have a whole FREE webinar streaming on the topic. Sign up below.
Tell me why I need a business plan.
Writing your Business Plan can suck less than a visit to the DMV.*
With our One Week Business Plan Bootcamp, you'll write a professional, comprehensive, gatekeeper-WOWing business plan WITHOUT...
- Staring at a blank page and a blinking cursor feeling like your 6th grade teacher, Mr. Peterson, was right about your time management.
- Googling "what's in a business plan?" and spending hours sifting through conflicting and dubious results from people who also want to sell you electrolyte powder.
- Worrying that your plan will be so mediocre that your readers will fall asleep, or worse, use it as material in their fledgling stand-up comedy routines.
- Shelling out valuable cash to pay someone else who literally does not care about whether your business succeeds to ghostwrite your plan. That being said, if that person is an actual wizard and you can pay extra to guarantee that your business will succeed, then definitely pay for that. And send us their number. Thanks.
Basically, if you want to stop procrastinating and start writing a Business Plan that will make you proud, this Bootcamp is for you.
*No offense to the DMV, but you know what we mean. If you actually work at the DMV, hit us up for, since you really should write that business plan.
"This is one of the most impressive business plans we've ever seen"
Actual quote (yes, we wrote it down when it happened) by an experienced commercial landlord after reviewing a Pedal client's Business Plan. And HOT DAMN! That client got their dream space, a sweet rent deal, and cash money from that landlord.
Guess what?! You can have all that, too. But you have to start writing!
Okay, what does it cost?
The One Week Bootcamp starts at $650, and you can add extra services to make your life easier.
And what is it worth?
That's an even better question. Here is the answer: A lot. Because (cue drumroll)...
Better business plans lead to better lease deals.
- Rents are negotiated per square foot.
- If you rented a typical 1,500 square foot space and your kickass business plan helped you negotiate your rent down by just $1 per square foot (yep, one single dollar), you would save $7,500 over the life of your five year lease.
- Oh, you need 2,500 square feet for your cafe? And a 10 year lease? And your landlord agrees to drop $3 per square foot? Now you've saved $75,000.
So you don't have to be a math genius to see the return on your investment in a professional, compelling business plan.
Of course, you could also invest $650 in this cascading rock backyard water feature or this humanoid robot (who won't, might we add, write your business plan.)
Instruction in actionable, bite-sized modules
The Bootcamp is comprised of six sets of on-demand video content that guide you through writing each section of your business plan piece by piece. Go hard and knock it all out in a week, or be a reasonable person and pace yourself.
Live weekly Q&A sessions
Throughout your Bootcamp enrollment, you'll have access to weekly live Q&A sessions -- one per week for four weeks -- with Pedal founders Sheila & Abby to get expert feedback, answers to questions, general support, and ceviche recipes as you work.
Expert review of your final draft.
We give prizes for doing all your homework! All you have to do is watch the videos and draft your plan. Then Pedal founders Sheila & Abby will review your completed plan and offer feedback and guidance to help you put the finishing touches on your business plan. Get ready, world!
So what exactly will I learn?
Day by day, module by module, our videos (which you can pause if you need a snack or to put the baby back down) walk you through all of the sections of your business plan and teach you:
- The WHY - The role each section plays in the overall plan, why you need this information to run your business and find the right physical space, and why your gatekeepers (like landlords and bankers) care about that information
- The WHAT - Literally what information each section needs to include and what questions you need to answer
- The HOW - How to think through business questions, how to approach writing each section, how to write in a way that is both professional and authentic...there are a lot of hows.
And there's more!
We also show you examples of how other effective business plans have handled each section.
We share the gatekeepers' (i.e. landlords' and investors') perspective on what makes certain business plans more attractive or compelling than others.
We share outlines, worksheets, and exercises to get the creative juices flowing.
We are fun, normal people who understand that you would rather be eating ceviche and drinking margaritas, so we use real talk and sometimes throw in jokes.
Your completed business plan will include these essential sections:
- Business Concept
- The Team
- Capital Budget
- P&L Projections
- Design, Layout & Space Criteria
- Operations
- Market Analysis & Marketing Plan
- Growth & Exit Plan
So, how does this work?
On the first day of Christmas Bootcamp, you'll be granted access to the introduction module which will lay the groundwork for the course to come, familiarize you with the business plan outline, help you set up your space, and share some initial writing style tips.
Each day for the next five days, you'll be emailed access to a new module that will walk you through one or two sections of the business plan and give you all the tools you need to compete those sections. Each module is comprised of 6 to 10 short videos.
The whole time, you'll work at your own pace. You can keep pace with the bootcamp and write the sections that day, or take more time (some sections are meaty). Your access to the Bootcamp videos will be open for 30 days so you can continue to reference these modules as you write.
Each week for four weeks, you'll be invited to a live Q&A on Zoom to get specific guidance from Pedal co-founders Sheila & Abby as you complete your business plan.
You can take as long as you like, but if you complete the Bootcamp modules and draft your business plan within thirty days, you can submit it to us at Pedal for specific guidance and feedback on what you can do to make it stronger and more compelling.
At the end, you'll have a pretty little fireball of a plan ready to light things up. Ready?
I'M READYOh, you like holding hands? We do too.
You can upgrade your One Week Bootcamp with additional support services to supercharge the process.
Private Concept Consulting | $550 upgrade after registration
Two hours' of individual working sessions (either two 60-minute sessions or four 30-minute sessions) with Pedal founders Sheila & Abby to be scheduled at your convenience. Live on Zoom. Also invited: your business partner(s), life partner, pets.
Copywriting Enhancement | $350 upgrade after registration
Make your prose sparkle with professional copywriting assistance. You provide your completed business plan, and we'll tighten the verbiage, strengthen the message, and correct grammar and spelling errors.
Graphic Beautification | $350 upgrade after registration
BYOL. That's "bring you own logo" in case you weren't sure. All you need is your bare-bones branding and we'll transform your document into a sleek, shiny PDF package that makes the best first impression.
Mass Mobile (Cell Phone) Data Foot Traffic Reports | $350 upgrade after registration
Big Brother is watching, and while that may seriously creep us out, we're sure as sugar going to use it to make better decisions. You choose 5 locations (like potential locations or competitors), and we send you the actual foot traffic data so you can make better assumptions about your projected sales, your target location, and your competition. Not only do you get the data, you also get the fancy looking charts and graphs that will make your plan look super legit. And by the way, this foot traffic data is not available to normal people on the interwebs, but it is available to you, because you're special (and because we have a subscription to the creepy big brother service, #sorrynotsorry).
Wow, you read all the way to the bottom.
You must really be serious about needing to write a business plan, but we know that you might still be thinking about buying that humanoid robot instead.
Well my friend, we've got free samples to help you get going today! Click below and the robots will give you:
- An entire instructional video lesson that teaches you how to strike the right tone in your writing
- A printable Business Plan outline checklist complete with all the required sections of a kickass plan
