First Location Program
REPRESENTATION + BUSINESS PLAN CONSULTING + EDUCATION + COACHING
Get the right space and the right deal even if you've never done it before.
No, you're not crazy. The commercial real estate process is opaque and challenging, and it leaves newcomers signing the wrong leases for the wrong reasons...and suffering the consequences for years to come.
We think you deserve better. Our First Location Program turns the tables and equips new retailers like you with the tools, knowledge and guidance to lease a space under terms that set you up for long term success.
Our proven process interweaves four key elements:
Your future landlord will have her own representative in the deal. You need to have one, too.
With Pedal's First Location Program, you'll have your own experienced, licensed commercial real estate broker to represent you throughout the process - searching for spaces, drafting proposals and negotiating on your behalf.
But that's not all - we use a suite of best-in-class tools and data to make sure your search is as streamlined and informed as possible.
Your business plan is the cornerstone of everything, and it's easier to write than you think.
We meet you wherever you are in the process and turn your vision into a set of essential criteria to guide your real estate search, because the "right" space is a whole lot more than what it looks like from the street.
We'll also help you package your plan into a presentation that will wow landlords and make you look like you've been doing this for years.
Learning while doing doesn't work for driving a Formula 1 race car, performing surgery, or signing a five to ten year legal contract (like a lease).
Everyone else in the deal is going to know terms and concepts that will ultimately affect your business and your finances, and knowledge is power, right?
The Pedal Power Pack underpins the educational element of the program. Our signature encyclopedic video library of every term and concept you'll encounter, plus helpful forms, tools and templates power you to learn at your own pace and come to the negotiating table with confidence.
If Serena and LeBron need coaching, you do too. The road to opening day is looooong and it is challenging, and having someone in your corner to deliver encouragement and tough love is critical.
Each stage of the real estate process brings a different set of demands and expectations, and the emotional burden is heavy...especially for first timers.
Our fundamental respect for first timers is what makes our coaching so valuable. You'll feel our support in meaningful ways from beginning to end, because we really do believe in you.
We are with you every step of the way.
We call ourselves your retail ride-or-die because we're here for the long haul.
From day one until lease signing and through every stage along the way, the Pedal First Location Program includes:
Bi-weekly 30-60 minute Working Sessions where we organize, strategize, and keep the ball rolling
Unlimited email and phone support, since the important questions always pop up in the shower
The Pedal Power Pack:
A library of proprietary explainer videos on all of the nuts and bolts of leasing and opening a retail space - from Security Deposit Structures to Recruiting & Interviewing (6.5 hours worth! Who needs Netflix?! )
An ever-growing library of proprietary tools and templates, because it's easier to find the right answers when someone's asking the right questions
Unlimited access to mass mobile (cell phone) data sourced by Placer.ai to understand your customer, competitors and trade area... creepy, but powerful
Best-in-class process management - so you know who's doing what, where to find it and what it means
An extensive network of essential partners you'll need along the way (architects, contractors, lawyers, marketing gurus, and more)
An endless supply of experienced guidance, tough love, and encouragement
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