brokerage +
Real estate representation plus real-world expertise. Minus all the stuff you hate about brokers.


bonafide retail credentials
We're retailers born and bred, and we know from experience that you can't separate the retailing from the bricks-and-mortar. Real estate decisions are operations, marketing, and HR decisions, too.
Each Pedal Retailer is supported by a broker and a retail consultant, and we'll work with you to develop and implement a strategy that supports your whole business - because we know how bad it feels to explain to staff that the only parking nearby is $12 an hour.

digital process management
Email attachments and Excel spreadsheets are so 2009... so why are they still the norm in commercial real estate?
Not in our house. We manage your deals in an intuitive, streamlined online portal - from search to lease signing - so all the decision makers on your team are up-to-date and able to communicate clearly.

coach approach
Retail real estate is a rollercoaster - one day, you're the indie darling being courted by every landlord in town, the next you're crying in the walk-in cooler.
We're here for all of it - whether that means reminding you of your goals when you're running on fumes or level-setting when you're flying high. It takes sustained effort to grow, and our unique approach helps you manage your expectations and resources for the long haul.

true team structure
If you're not paying for something, chances are you're the product... and if you've ever felt like brokers were just looking to make a buck off your deal, you're probably right.
We've reimagined the incentive structure such that we win together - no matter how quickly (or slowly) you expand.
you don’t need to hire an in-house real estate department for strong strategy and great deals.
 We know you can’t wait until you have 20 locations to make the right decisions. We deliver world-class real estate strategy to retailers of all sizes. We’re here to help you build the next great retail brand.