reading between the redlines

Original articles, musings and intel on all things retail real estate.

You Have the Right to Remain Silent...and Let Your Broker Handle It space search tips for retailers Jan 23, 2024

It's flipping freezing outside, and that means we've been binging spending plenty of quality time at home with our friends Netflix and Hulu thinking about Miranda. No, not that Miranda (though we do think Charlotte was out of line for suggesting she color her hair) - we're watching true crime and th...

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WDCEP Feature: 5 Rules: How Not to Get Psyched Out (Or Burned) Renting Your First Retail Space tips for retailers wdcep Jan 17, 2023

In talking to our friends at the Washington DC Economic Partnership, a common theme in their conversations with new retailers looking to rent a space in the city is how flipping stressful the whole process can be. So, for those who are just embarking on this journey, we wrote this post for you...

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VIDEO: Renting a Retail Space in 5 Steps Mar 21, 2022

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Do your bricks-and-mortar ambitions exist only in your daydreams or in text threads with your best friend?

Have you started to look at spaces only to feel like the brokers and landlords you've met are speaking a different language or ghosting your calls and ...

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When Should You Start Fundraising? business planning fundraising Feb 08, 2022

Every so often we hear from clients concerns along the lines of, "so-and-so told me that NO ONE will invest in my business until I have a signed lease."

And every time we hear that, the alarms start ringing in our brains. Here's why...

1. There are very few (if any) things in life that "NO ONE" wi...

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VIDEO: Exclusive Use Clauses in Retail Leases deal terms exclusives loi Feb 07, 2022

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Question: I’m opening a cupcake store in a shopping center – can my landlord rent the space next door to another cupcake store?

Answer: If you’re concerned about keeping your competitor out of the same building or shopping center, what you’re looking for is an e...

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How to Open a Coffee Shop Like a Pro business planning deal terms lawyers new tips for retailers Jan 09, 2022

Maybe you’ve been managing coffee shops for years, made a billion cortados, can schedule your staff in your sleep, and now you’re ready to strike out on your own. Or maybe you’re done with corporate life, and your great resignation and passion for nitro cold brews has ignited your dreams of owning y...

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Why You Actually Shouldn't Call the Number on the "For Lease" Sign business planning imposter syndrome space search tips for retailers Oct 19, 2021

If you've ever called the number on a "For Lease" sign, we're guessing the conversation you had was pretty confusing.

Maybe it went a little something like this...

You: "Hi, I was calling to get some information on the store I saw on Main Street that's empty, next to the flower shop?"

Mystery bro...

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DOWNLOAD: What the %%%% is Percentage Rent? deal terms percentage rent tips for retailers Oct 12, 2021

Percentage Rent is quite a buzzy term in the retail real estate industry, and it's doesn't always mean the same thing!

You may have learned that Percentage Rent means you don't pay a fixed base rent every month - INSTEAD, your rent is a percentage of your sales.

OR

You may have learned that Perce...

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DOWNLOAD: The Most Common Misconception about Touring Space - and How to Avoid It! space search tips for retailers Sep 13, 2021

You've got your business plan, you understand your "must haves" and you're ready to get to the fun part - touring retail spaces! 

Your broker has set up a full day for you and you are jazzed - finally, you get to be the person on the other side of the House Hunters camera, shopping for spaces, tryi...

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Flip or Flop: Five Tips to Evaluate a Second Gen Space buildouts second gen space search tips for retailers Jul 29, 2021

You already know that thinking about and planning for the cost of construction is a fundamental step in opening your retail space. We talk about buildout costs all the time at Pedal, and one challenge that we often encounter is the common misconception that a “second generation” space is always goin...

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