Remember the Presidential Fitness Test from elementary school? If you’re reading this newsletter, the answer is most likely, yes. Evidently the program was replaced in 2013, but my daughter’s PE curriculum still includes a nearly identical version, so it’s very much a part of my life again.

Since I didn’t actually enjoy exercise of any form until my mid 30’s (thank you, Peloton), those fitness tests were somewhere between annoying and dreadful. I recall sit-and-reach being kinda fun, but I didn’t like the mile run, and I downright hated the pull-ups. Even when we got to do the remedial version, the “flexed-arm-hang,” I could never, ever seem to do it. I wasn’t alone. I’m pretty sure that...

The other day I opened my fridge and suffered an olfactory assault. It wasn't the worst mystery odor I’d ever smelled, but it was pretty bad. I hadn’t noticed anything the day before, so it seemed to have come on fast and strong. 

It wasn’t immediately obvious to me what was causing the smell, but it could have been a couple things — all of which I’ll blame on my husband, since he’s the only one who cooks for a family of six when there are only three of us at the table. So the only thing to do was to proceed with the unpleasant #adulting task of sniffing everything until you find the culprit. It was the leftovers in the Dutch oven.

I won’t attempt to pathologize why my brain doe...

We all know that Ben Franklin was right about death and taxes, but there’s another certainty of life that he left out. If I could Bill and Ted my way back to the 1790’s (no thanks), I think he’d agree that when you want something is rarely when you can have it...if you can have it at all. 

Obviously I’m not talking about anything money can buy, since you can buy anything on the internet and have it within 2-3 business days. But for the big stuff that really matters --  security, health, relationships -- as hard as we will something into existence, we have limited control. 

All we can do is dig deep and have hope and patience. Well, that’s exactly what Cara and Travis Loving did.

 ...

Not long ago, I patronized a child-operated bake sale. Technically, she was a teen, but as anyone who knows me can attest, if someone too young to drive is selling creations at a table in public, I’m buying. Now this particular bake sale was a fundraiser, not an emerging small business, but I’m flexible. 
 

When I saw the email announcement on Thursday of said bake sale on Sunday, I planned ahead to get cash and show up on time. I am an easy and enthusiastic customer.

So on the big day, I approached the bake sale table. It was positioned front and center in a lobby swarming with children and parents – truly top notch real estate. But right from the jump, I was paralyzed with anxiety and d...

This week I’ve been listening to a four-part series about the Medici on one of my favorite podcasts, The Rest is History. Anyone with a mild interest in art history is surely familiar with the Medici family from Renaissance Florence who commissioned some of the most significant artworks in western history like Donatello’s David (the scrawny one, not Michelangelo’s ripped version) and Botticelli’s The Birth of Venus. 

Not surprisingly, as the Medici banking business passed from grandpa Cosimo to son Piero and then to his son Lorenzo, the business acumen and attention to detail started to wane as the gout and baller-lifestyles grew. So when a feisty party-pooper friar named Girolamo Savona...

Have you ever enthusiastically told friends about some awesome new local business only to find out it’s a chain? All of a sudden, you get the ick finding out that your authentically great experience was crafted in a conference room. 

Generally speaking, when we call something “corporate,” like “ugh, the hotel looked so corporate,” or “Chad’s haircut is so corporate,” what we really mean is uninteresting or basic and soulless. Definitely not cool. Actual corporate retailers know this – that’s why they’re constantly trying to mimic the heart and personality of indie retailers. Historical photos of your city on the walls of Chicken Salad Chick? Giant photos of local fitness professiona...

We’re going to try something different. Most weeks, we write about retailing, real estate concepts, processes, clients and cardinal rules…and I don’t think we’ve ever really made Pedal the center of the story. 

Today and for the next few weeks, we’re taking center stage. Which, you may not be surprised to hear, is a perfectly happy place for us seeing as Abby honed her stage skills over many summers at theater camp, and Sheila won the top prize for her persuasive senior speech in 1999. Netflix! Call us!

Anyhow, here’s why we’re going to talk about us.

Pedal is the only commercial real estate brokerage that focuses on independent and start-up retailers. Seriously, Google it, ...

When things aren’t coming together on a deal, we revisit the “BLTS” with Pedal Retailers to figure out where we can flex. As a reminder, the “BLTS” are the four fundamental pillars of your real estate criteria - budget, location, timing and space criteria. Most of the time, we flex on location and start to look at a different or broader mix of neighborhoods. Sometimes, we flex on the budget or space criteria, but it’s rare that we flex on timing. 

When it comes to flexing on timing, Emily, owner of District DabbleLab, could teach a master class.

First, here’s the background on District DabbleLab…

Bethesda native Emily started District DabbleLab in 2019 out of her basement as...