Scarpa: Lessons from 30 years of retailing 🗓️ client success leases retail reality small busines Mar 25, 2025

Last weekend I went to Charlottesville for a 30th birthday party. This party, for which I gladly drove two and half hours each way, wasn’t for a dear friend or family member — it was for a business. Not just any business…one of my most favorite retail businesses, Scarpa, a truly one-of-a-kind women’s boutique.


Neon GIF by Adventures Once Had

 

I worked at Scarpa during my last years in college and for a couple years after. I’ve told you many times before that I grew up in a retailing family, so if I was born with the kindling, it was my time at Scarpa that struck the match that lit my bonfire of love for retail.

 

Scarpa came into being in 1994 when a burgeoning architect in her early twenties, Amy Gardner, recognize...

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