reading between the redlines

Original articles, musings and intel on all things retail real estate.

You Have the Right to Remain Silent...and Let Your Broker Handle It space search tips for retailers Jan 23, 2024

It's flipping freezing outside, and that means we've been binging spending plenty of quality time at home with our friends Netflix and Hulu thinking about Miranda. No, not that Miranda (though we do think Charlotte was out of line for suggesting she color her hair) - we're watching true crime and th...

Continue Reading...
Why You Actually Shouldn't Call the Number on the "For Lease" Sign business planning imposter syndrome space search tips for retailers Oct 19, 2021

If you've ever called the number on a "For Lease" sign, we're guessing the conversation you had was pretty confusing.

Maybe it went a little something like this...

You: "Hi, I was calling to get some information on the store I saw on Main Street that's empty, next to the flower shop?"

Mystery bro...

Continue Reading...
DOWNLOAD: The Most Common Misconception about Touring Space - and How to Avoid It! space search tips for retailers Sep 13, 2021

You've got your business plan, you understand your "must haves" and you're ready to get to the fun part - touring retail spaces! 

Your broker has set up a full day for you and you are jazzed - finally, you get to be the person on the other side of the House Hunters camera, shopping for spaces, tryi...

Continue Reading...
Flip or Flop: Five Tips to Evaluate a Second Gen Space buildouts second gen space search tips for retailers Jul 29, 2021

You already know that thinking about and planning for the cost of construction is a fundamental step in opening your retail space. We talk about buildout costs all the time at Pedal, and one challenge that we often encounter is the common misconception that a “second generation” space is always goin...

Continue Reading...

let's work together.

contact us