reading between the redlines

Original articles, musings and intel on all things retail real estate.

When Should You Start Fundraising? business planning fundraising Feb 08, 2022

Every so often we hear from clients concerns along the lines of, "so-and-so told me that NO ONE will invest in my business until I have a signed lease."

And every time we hear that, the alarms start ringing in our brains. Here's why...

1. There are very few (if any) things in life that "NO ONE" wi...

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How to Open a Coffee Shop Like a Pro business planning deal terms lawyers new tips for retailers Jan 09, 2022

Maybe you’ve been managing coffee shops for years, made a billion cortados, can schedule your staff in your sleep, and now you’re ready to strike out on your own. Or maybe you’re done with corporate life, and your great resignation and passion for nitro cold brews has ignited your dreams of owning y...

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Why You Actually Shouldn't Call the Number on the "For Lease" Sign business planning imposter syndrome space search tips for retailers Oct 19, 2021

If you've ever called the number on a "For Lease" sign, we're guessing the conversation you had was pretty confusing.

Maybe it went a little something like this...

You: "Hi, I was calling to get some information on the store I saw on Main Street that's empty, next to the flower shop?"

Mystery bro...

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