What did we all do before memes? How did we express ourselves so pointedly? I suppose we’ve always been doing this, and I have a vague recollection from Latin 2 that people were etching sick burns on columns in the Roman forum.
Anyhow, I saw a perfect small business meme the other day:
EBITDA: Earnings before insomnia, therapy, depression and anxiety.
Lollllll.
No shade if you don’t get the joke. EBITDA really stands for earnings before interest, taxes, depreciation and amortization, and it’s basically a calculation of profitability before all the complicated tax and accounting finagling.
If you DO get the joke, it feels spot on.
When my restaurant closed in 20...
I was a cheerleader in middle school. Like many other eighth grade girls, I did it mostly for the outfits, but also because I don’t have much athletic ability, and if I didn’t pick a sport, I had to do P.E. instead of study hall.
Now this was the late 1900’s (as the kids say), and the current brand of seriously athletic cheerleading had not yet made it to
...If at any point you’ve been in a romantic relationship that lasted, let’s say, a year or more, you are surely familiar with the idea that the head-spinning early days of infatuation don’t last forever. In fact, legit scientific studies have shown that this period of “omg he’s so cuuuute chewing with his mouth open” lasts about six months.
Thanks to very real things like brains and human evolution, none of us can outsmart the chemical reactions that happen inside of us when we’re staring down the promise of new, exciting, this-is-definitely-the-thing-
😑 But we all know how this story goes. After that first period of flooding dopamine, the drugs wear off, life beg...
Midway through my last year in college, I bought a six-pack of Dinty Moore Beef Stew. I remember how it happened. I was at Sam’s Club with my roommates, and I must have been hungry, because I was seduced by the free sample. So salty. So warm. Of course I’ll buy the entire pack.
Then that same six-pack sat on my shelf of the shared pantry staring at me until I graduated. Every time I looked back at it, I was ashamed of how I’d been seduced by a product that is barely distinguishable from pet food. Occasionally, more motivated by guilt than desire, I’d pick up a can, read the sodium content, then promptly put it down, my face puffing from the number alone.
I freaking love beef stew. The...
As new retailers we expect to sacrifice our weekends and holidays, dry-clean-only clothing, and possibly our lower backs. But we do not have to sacrifice our mental health, personal relationships, or overall well-being.
When you're planning your business, you have the opportunity and obligation to carve out the boundaries that will make your business sustainable for the long term.
Your lease will run five to ten years, so it's critical that you build a "sustainable" model that will allow you to stay healthy, stay married (if you want), participate in your child's life, etc.
So how do you do this? Start with the ideal scenario. The realities of the numbers and the things outside of your co...
Happy 2025, everyone. We hope you got some rest and relaxation over the holidays, since this year is sure to be…well…interesting.
While Abby hosted a houseful of family, I traveled across the pond to London which was, as advertised, unbelievable at Christmastime. We were very fortunate to have had perfect weather and only one mediocre meal, so all in all it was a smashing success.
On the day of our return flight home, I thought about how the actual travel part of taking a big trip is largely forgotten. In these days of mobile boarding passes, we rarely have the IAD to LHR ticket stubs to keep as mementos. So unless the “getting there” was particularly memorable (like the time my p...

Just this past weekend, we got to do one of our ✨ most favorite ✨ parts of our work with brokerage clients...Pedal Last Mile! Months (sometimes many) after the lease is signed, and the buildout is coming to a close, we spend a day with our client helping with the final tasks before opening. We make swag bags, we steam clothes, we assemble shelves, we organize pickles...we do it all!
It was such a pleasure to spend the day with Jenna Morcos as she pushes through the "last mile" to opening day of Salt and Souls, Charlotte's premier halotherapy (salt cave) day spa.
We always have fun, but this time was especially fun since we got to bring our (actually very handy) kids to help.
🛠
In ...
In our last post, we told you we're firm believers that where there's a will there's a way. But, lest you think we're starry-eyed optimists, there is a part two to this philosophy. Like the yuzu to our mayo, these seemingly opposite ideas work together to create something amazing.
That part two is our Pedal promise -
Real Talk, Always
We will always tell you the truth, even when it's hard to hear and say. You deserve to know the good, the bad, and the ugly so you can make decisions with confidence. We think that honesty is the best policy, and we're sticking to it.
If you've ever worked in a service industry, you understand the temptation to keep your customers happy by telling them what t...