A little assist goes a long way 💪 brokers business planning client success leases now open partnership small business space search Dec 17, 2025

Remember the Presidential Fitness Test from elementary school? If you’re reading this newsletter, the answer is most likely, yes. Evidently the program was replaced in 2013, but my daughter’s PE curriculum still includes a nearly identical version, so it’s very much a part of my life again.

 

Since I didn’t actually enjoy exercise of any form until my mid 30’s (thank you, Peloton), those fitness tests were somewhere between annoying and dreadful. I recall sit-and-reach being kinda fun, but I didn’t like the mile run, and I downright hated the pull-ups. Even when we got to do the remedial version, the “flexed-arm-hang,” I could never, ever seem to do it. I wasn’t alone. I’m pretty sure that...

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Something smells off 😬 brokers deal terms lease leases loi negotiations small business Dec 10, 2025

The other day I opened my fridge and suffered an olfactory assault. It wasn't the worst mystery odor I’d ever smelled, but it was pretty bad. I hadn’t noticed anything the day before, so it seemed to have come on fast and strong. 

 

It wasn’t immediately obvious to me what was causing the smell, but it could have been a couple things — all of which I’ll blame on my husband, since he’s the only one who cooks for a family of six when there are only three of us at the table. So the only thing to do was to proceed with the unpleasant #adulting task of sniffing everything until you find the culprit. It was the leftovers in the Dutch oven.

 

 

I won’t attempt to pathologize why my brain doe...

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No risk, no reward 🦋 common misconceptions lease leases legal support negotiations tips for retailers Dec 03, 2025

Top on the list of New Business Misconceptions is “you should never sign a personal guaranty.” It sits right up there with “I can’t make a budget until I find the space” and “I won’t need to pull permits.” The personal guaranty has a bad reputation partly because it is, in fact, a little scary; but for small businesses, it’s incredibly common and often inevitable, no matter what the local celeb chef told you in between bench presses.

 

⚖️ Quick reminder here — although Abby grew up with two attorneys as parents, and I’m deeply familiar with the South Carolina justice system thanks to the Murdaugh Murders Podcast, we’re not actually attorneys, and this is not legal advice. 

 

Okay, consid...

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Good things come to those who wait business planning lease leases real estate retail reality small business Nov 26, 2025

We all know that Ben Franklin was right about death and taxes, but there’s another certainty of life that he left out. If I could Bill and Ted my way back to the 1790’s (no thanks), I think he’d agree that when you want something is rarely when you can have it...if you can have it at all. 

 

Obviously I’m not talking about anything money can buy, since you can buy anything on the internet and have it within 2-3 business days. But for the big stuff that really matters --  security, health, relationships -- as hard as we will something into existence, we have limited control. 

 


All we can do is dig deep and have hope and patience. Well, that’s exactly what Cara and Travis Loving did.

 ...

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Scarpa: Lessons from 30 years of retailing 🗓️ client success leases retail reality small busines Mar 25, 2025

Last weekend I went to Charlottesville for a 30th birthday party. This party, for which I gladly drove two and half hours each way, wasn’t for a dear friend or family member — it was for a business. Not just any business…one of my most favorite retail businesses, Scarpa, a truly one-of-a-kind women’s boutique.


Neon GIF by Adventures Once Had

 

I worked at Scarpa during my last years in college and for a couple years after. I’ve told you many times before that I grew up in a retailing family, so if I was born with the kindling, it was my time at Scarpa that struck the match that lit my bonfire of love for retail.

 

Scarpa came into being in 1994 when a burgeoning architect in her early twenties, Amy Gardner, recognize...

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Show up like you're going to court...not the DMV 🕴️ lease leases negotiations space search Mar 04, 2025

Mindset is everything, right? And without a doubt, your mindset when it comes to finding and negotiating your brick-and-mortar lease is key.

 

Over the last few years, we’ve observed two different approaches that remind us of two deeply unpleasant bureaucratic experiences. What are these experiences? They’re going to the DMV, and going to court.

 

Sloth Dmv GIF

 

We know it sounds a little ridiculous, but go with us here, because you know we love a leasing metaphor, and we think this one works even if you’ve only been to court on TV.

 

So as we were saying…

 

In some ways, visits to court and the DMV are very similar:

They both have vending machines
The both require a lot of boring paperwork
The...

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🍎 The ABCs of retail real estate common misconceptions leases loi small business Sep 03, 2024

Abby here, and as a new mom, "back-to-school" suddenly means something to me again. Since I graduated from college a "few" years ago, August has run into September with little punctuation. Our DC summer weather stretches into October, and now that we're all wearing our white jeans year-round (that's a thing, right?), I only notice the season change by the number of football jerseys at bars.

 

Until this year, that is. Baby Stella's class started daycare last week, and already we've been to orientation, a teacher meet-and-greet AND back-to-school shopping.

 

Back To School GIF

 

So as I'm looking forward to the day when my little one learns the alphabet, we thought there was no better time to remind you ...

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You can get better at about everything else in retail 💪 common misconceptions leases money retail reality small business Jun 25, 2024
In late 2023, Pedal joined The Boutique Hub (a big community of retailers, mostly apparel and soft goods) as a retail real estate service provider. The Hub is a pretty incredible platform and community for indie boutique owners.

 

As readers of this newsletter probably know, the Old Navy's and Neiman Marcus’ of the world have a lot of science behind their art of retailing – from buying plans to inventory markdown schedules to marketing strategies. The Hub brings these tools to smaller and newer boutiques through its educational programs and network of service providers like Pedal. 

 

The annual Boutique Hub Summit took place over two days in early June in Dallas, and I had a fantastic

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