Build-out your best performance 🎫 buildouts business planning common misconceptions leases retail reality Jan 28, 2026

This is probably not news to you, but since we send these newsletters every week, I basically move through life asking myself how to make this thing I [saw / heard / experienced] into content that at least mildly connects to retail real estate. When I find something that provides multiple angles, I’m thrilled. So thank you, Disney and Taylor Swift, for making the six-part docuseries The End of An Era about the record-breaking The Eras Tour. Also, thanks to my sister who told me I should watch it and that I’d probably cry. She was right about both. 

 

To refresh your memory, the tour included 149 shows in 51 cities on 5 continents over the course of 21 months. At each performance, Taylor an...

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Retail is Theater 🎭 business planning common misconceptions operations retail reality Jan 21, 2026

My favorite part of the Dream Space Accelerator comes at the very end. Without fail, right when we’re finally done with the Powerhouse Business Plan, I get to hear some version of this: 

 

🤯 I am so grateful that I did this, because there was so much I hadn’t thought about. I had no idea how much I had to consider, and I was sure I’d covered everything before we started.

 

And then I respond with some version of this:

 

🎭 How could you have known? Unless you’ve opened a retail business before, you’d have zero reason to know 75% of this stuff. Retail is theater!

 

And it truly is. What we experience as consumers – picking up a latte, going to a yoga class, ordering a beer – is the sta...

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No risk, no reward 🦋 common misconceptions deal terms leases legal support negotiations Dec 03, 2025

Top on the list of New Business Misconceptions is “you should never sign a personal guaranty.” It sits right up there with “I can’t make a budget until I find the space” and “I won’t need to pull permits.” The personal guaranty has a bad reputation partly because it is, in fact, a little scary; but for small businesses, it’s incredibly common and often inevitable, no matter what the local celeb chef told you in between bench presses.

 

⚖️ Quick reminder here — although Abby grew up with two attorneys as parents, and I’m deeply familiar with the South Carolina justice system thanks to the Murdaugh Murders Podcast, we’re not actually attorneys, and this is not legal advice. 

 

Okay, consid...

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Percentage rent -- Not as scary as it seems 🎃 common misconceptions deal terms lease money negotiations percentage rent Oct 29, 2025

 

Percentage rent has a PR problem. It’s right up there with the personal guaranty on the list of concepts retailers love to hate... but should it be? The initial feeling of “oh haaaale no” is tough to overcome, but just like colonoscopies and unmedicated childbirth, once you learn how it really works, it’s not as bad as it sounds…in fact, a lot of people do it willingly.

 

💡 ICYMI there are two types of percentage rent. One is where the rent payment is a set percentage of revenues each month instead of a fixed base rent. Tenants love this, and they should. We’re talking about the other percentage rent – where above a certain threshold, a tenant pays some additional rent on top of their r...

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Keep Greek tragedy on the stage 🎭 common misconceptions deal terms lease loi startups Oct 22, 2025

If you’re a regular reader of this newsletter, you’ll know that there’s a solid 50% chance that I’ll have written this on a train, and a 10% chance that I’m going to use one of my favorite podcasts to make a point about real estate. Well, today’s no exception. 

I actually only have three true favorite podcasts. I already wrote Acquired a month ago. The second is about the Murdaugh murders*, and I haven’t yet found a not-completely-inappropriate way to relate that topic to real estate. But the third one continues to deliver gems.

 

So the moment I listened to episode #2 of The Rest is History’s four-part series on Greek myths, this newsletter was bursting fully-formed like Athena from Zeus...

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When backup options become the only options ✈️🚈 common misconceptions lease loi negotiations timeline Oct 08, 2025

I’m sure I’ve told you before about my favorite podcast Acquired. I won’t bore you with all the reasons I love it, but I will say this – I am a superfan. I listen to old episodes (IKEA, Costco and Rolex are some of my faves), and I listen to new ones as soon as they drop. I own the merch, and I belong to their Slack channel where other nerds fans like me discuss the show and all sorts of related topics. 

So you can bet that when the (second, ever) live event at Radio City Music Hall was announced for July 15th, I blocked off the date in my calendar. And when tickets went on sale in early May, your girl snagged front row seats. I was so excited to go, and when Abby wasn’t available to join m...

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Can I trust what the landlord's broker is telling me? 🔍 brokers common misconceptions space search Sep 24, 2025

Real Housewives fans like me know that Bravo’s editors don't let anything slide… and we love them for it. Heather swears she never said something? Cue the shady music, the cutaway, and the evidentiary reel from three episodes ago where she said that very thing with freshly filled lips and a glass of Sauvy B. 

The fine folks at Bravo don’t just roll tape to set the record straight; their slow-motion replays and neon captions make fans like me squeal with delight at the gotcha! comeuppance from our couches.

 


Every so often, I wish I had my own room of Bravo editors to review the tapes and alert me when someone is being less than truthful, and I know I’m not alone here. In fact, it’s a sent...

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Wisdom from 100 pairs of jean shorts 👖 common misconceptions old school cre startups Sep 09, 2025

Today we’re going to talk about jean shorts. “Jorts,” if you like.

In my worldview, there are next to zero circumstances where jorts are okay. I think cutoffs can look cool on women in the right setting, like on a boat whilst holding a Coors Light, or if you’re a toddler, but jorts with a hem will always and forever be dorky. Come after me, Gen-Z! 


And the worst, without a doubt, are hemmed jorts on men. Wait – scratch that – the absolute worst is cargo capri jorts on men, but my point stands.



So anyhow, with this context established, you can imagine the side-eyes that were thrown when my family and I recently boarded a ferry to Poland and saw a man in jorts. And moments later, another ma...

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