When I moved into my house, it was brand new construction. It looked amazing — clean floors, sparkling fixtures, still had that fresh drywall smell. But you know how this story goes: in the first few months, the cracks started to show.

🚰 The water dispenser on the fancy fridge didn’t work.

🌧️ Our neighbor Aaron complained that the pop-drain in our lawn flooded his property every time it rained.

🚪 And then — the real kicker — the vendor repairing said pop drain left our garage door open when we weren’t home. And wouldn’t you know it, the fancy new e-bike I’d bought my husband just a month prior was GONE.

We were livid.

The bike was expensive – it had bee...

We talk often about why business plans are essential to providing you the information required to find the right space and right deal. But like many things in our TikTok-attention-span world, the style and appearance of your business plan are going to do a lot of the heavy lifting.

If we're really being honest, not many people are going to read your entire business plan. My mom will, and she'll happily point out every grammatical error, but she's not your target audience. Anyone who you need to say "yes!" to your business plan is most likely going to skim your plan and read only the sections they're most interested in.

This means that your plan has to land on desks (or inboxes) and m...