Opening your first retail location is a lot like having a first baby. The experience takes over your brain and consumes your world.
Though my first pregnancy in 2023-24 feels like ancient history thanks to the fog of parenthood, I remember it all too well. I counted down to every appointment, my husband attended them all, and I recounted them in detail to my mother. (If memory serves, Sheila even attended an appointment! All small businesses are family businesses, amirite?) I read books, took e-courses, traveled to the end of the internet to find the perfect glider-rocker, and you better believe I had my hospital bag ready six weeks before my due date.
I see something very si...