A great fit requires tailoring 🪡 brokers lease loi negotiations operations Mar 25, 2025

When’s the last time you went to a tailor? 

 

I went two weeks ago. I go to IBO’s Tailor Shop in downtown Norfolk, because this guy is an absolute magician. For those of us who are “non-standard” height (in my head I’m 5’ 9”, but my doctor and the DMV say I’m 5’ 0”), having one’s clothes tailored is the key to looking like an actual respectable adult. That is, if you care about things like that, which I do. 

 


Most recently I had Ibo fix a pair of white jeans, which I had previously (foolishly) taken for “alterations” at my local (also beloved) dry cleaner. Turns out that someone who is capable of hemming is not necessarily capable of a more complex “taking in” of a waist. Before this, I...

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Scarpa: Lessons from 30 years of retailing 🗓️ client success leases retail reality small busines Mar 25, 2025

Last weekend I went to Charlottesville for a 30th birthday party. This party, for which I gladly drove two and half hours each way, wasn’t for a dear friend or family member — it was for a business. Not just any business…one of my most favorite retail businesses, Scarpa, a truly one-of-a-kind women’s boutique.


Neon GIF by Adventures Once Had

 

I worked at Scarpa during my last years in college and for a couple years after. I’ve told you many times before that I grew up in a retailing family, so if I was born with the kindling, it was my time at Scarpa that struck the match that lit my bonfire of love for retail.

 

Scarpa came into being in 1994 when a burgeoning architect in her early twenties, Amy Gardner, recognize...

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Warning: may cause anxiety 😰 brokers buildout negotiations timeline Mar 18, 2025

I’m endlessly amused by the list of symptoms at the end of prescription drug commercials. Watching gracefully aging actors skipping blithely through a meadow with a 🦋 butterfly net, or 🎨 oil painting in a sun-streaked garage studio juxtaposed with the voiceover listing (as quickly as physics and the law allow) the list of dire and bizarre side effects always makes me chuckle. I’m not alone - Kristen Wiig and Bill Hader memorably spoofed these commercials on SNL in 2014… which was four lifetimes ago, yet the joke still works.

 

I’ve wondered why these commercials exist at all when, most of the time, the side effects get more airtime than the benefits of the drug. You’d think that ⚠️ warning...

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Great neighbors make for great business 🤝 business planning retail reality site selection Mar 11, 2025

If you're interested in the top ten most critically acclaimed films of all time, then surely you’ve seen Troop Beverly Hills. Okay, so maybe it’s only in my top ten, but it’s a masterpiece, and I’m standing by that claim.

 

This 1989 cinematic gem provides content for multiple newsletters (yes, Abby and I can relate everything to retail real estate), but we’ll start with a simple one today.

 

ICYMI: Troop Beverly Hills is about a very fabulous and kind shopaholic, Phyllis Neffler, who becomes the leader of her preteen daughter’s troop of “Wilderness Girls,” which is basically knock-off Girl Scouts. They are all underestimated. They earn patches. They persevere. They learn to believe in t...

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Show up like you're going to court...not the DMV 🕴️ lease leases negotiations space search Mar 04, 2025

Mindset is everything, right? And without a doubt, your mindset when it comes to finding and negotiating your brick-and-mortar lease is key.

 

Over the last few years, we’ve observed two different approaches that remind us of two deeply unpleasant bureaucratic experiences. What are these experiences? They’re going to the DMV, and going to court.

 

Sloth Dmv GIF

 

We know it sounds a little ridiculous, but go with us here, because you know we love a leasing metaphor, and we think this one works even if you’ve only been to court on TV.

 

So as we were saying…

 

In some ways, visits to court and the DMV are very similar:

They both have vending machines
The both require a lot of boring paperwork
The...

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Fedwell: A true story of perseverance 👩‍🌾 business planning client success fundraising money timeline Mar 04, 2025

📞“Alexis, guess what?! We got the space! It’s yours!” 

 

That phone call was one of the highlights of my time at Pedal. It’s not often that we’re in suspense over whether we’ll “win” a deal definitively, but that’s how it went for Fedwell, Alexis Starkey’s neighborhood farm-to-table comfort food concept.

 

The experience was all the more amazing because of how close it came to not happening at all. Alexis’ road to finding her dream space was long, winding, and quite literally tragic at times. Nothing ever felt certain.

 

And yet, here I was, letting Alexis know that she’d 🥇 beaten out two established restaurant concepts for a rare second-generation space right in her own neighborhood, ...

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What great TV shows teach us about business plans 🎬 Feb 25, 2025

A few months ago I started rewatching one of my favorite TV shows of all time, Dallas. The original one. Now obviously I didn’t watch this show when it first aired since I wasn’t born until season four, but I binged the first five seasons about twenty years ago, and it was due time for a visit to Southfork Ranch.


If you haven’t (yet) seen the show, it’s basically a family drama about the fabulously rich Ewing Oil dynasty where the women all have amazing hair, the men wear tight, tight pants, and the legal system is optional.

 

Despite the complete absence of curse words, nudity, or any graphic sex or violence per Reagan-era FCC rules, the show still manages to cover all the normal famil...

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Treat your broker like your stylist 💇‍♀️✨ brokers site selection Feb 18, 2025

Every four months or so since college, I’ve had the same bad experience at the hair salon. I walk in, bright-eyed and ready for a change -- full Anne Hathaway pre-makeover energy. Princess Diaries OR The Devil Wears Prada -- pick your Anne. Either way, I’m ready to leave that place as red carpet Anne and… it never quite goes that way.


I’ve changed stylists and even tried to lower my expectations, but I couldn’t break the cycle.

 

…UNTIL I was in a brokerage kickoff call and the lightbulb went off - it’s not the stylists’ fault at all...it was mine. My results stemmed from my own preparation, or lack thereof. 

 

Hair styles, much like retail spaces, are subjective. Sure, there are tren...

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