Apparently we’re in the tail-end of salmon migration season, and that’s got us thinking about lessons we can learn from these delicious piscine endurance athletes.

You already know that it’s a challenging journey to open a bricks-and-mortar store, and perhaps you find moments of respite in imagining the day when things line up perfectly and you can sit back and just enjoy the ride. But seasoned retailers will tell you that at some point (sooner or later) you’ll realize that this day of coasting will never come.

So if the salmon were giving a TEDTalk about retailing, they’d tell you:

You will always feel like you’re swimming upstream. Salmon swim some 900 miles, which is completely amazi...

I’ve got a confession to make - I don’t pre-rinse my dishes before I put them in the dishwasher. Don’t believe in it. I heard on a podcast once that modern dishwashers are designed to wash dirty dishes, and the pre-rinse just wastes water. So, basically, I’m a #DomesticDutyQueen AND an environmentalist.

Also, I am obsessed with efficiency and I abhor extra steps. This may surprise some of you, since so many of my working hours are spent crafting and negotiating the LOI, a document with no legal standing that gets crumpled up and thrown out in favor of the almighty lease. (Hopefully recycled, because the environment.) So, what’s the point?

Let’s pretend your lease is like a house that you...

A decade feels like an eternity until it's over.

When you live inside the commercial real estate bubble, a ten year lease term doesn’t seem like a big deal — like a long weekend on the Cape (since that’s obviously where you’re going if you work in CRE.) But to many new retailers, the thought of committing to a lease for TEN WHOLE YEARS feels more like being sentenced to the federal pen for a white collar crime.

If that new retailer sounds like you, here are some things to keep in mind:

+ Your lease locks down the rules for the entire term.The longer your lease, the longer you have to operate your business on your own terms since you’ll have negotiated the rent and other important financia...

Many first-time retailers are pretty surprised to find out that it takes such a looooong time to sign a lease and get open. Some even think, “oh wow, that’s like being pregnant with a baby,” but they are wrong, because it’s really like being pregnant with a donkey. How do we know this? We googled it. Turns out, donkeys have a gestation period of 11 - 15 months (also — unrelated but fascinating — a female donkey is called a jenny.)

Anyhow, if you can get your lease signed in the time it takes to bake a human baby cake, good for you! But it’s more typical for you to be on burro-ed time (fair warning - more donkey puns coming.)

There are at least four distinct stages in the process, and these...

Have you ever been 💘 love bombed by retail real estate? Oh, yes, it’s a thing.

It goes like this: you’re just minding your own business when POW! [cue the romantic lighting and flattery] In an email, phone call, or personal visit — it’s a retail real estate broker who 😍 loooooves what you’re doing and has an amazing new location for your amazing business, or she wants to help you find some because you are 🔥 hottttttt.

When you’re running a successful (or successful to outside eyes) business, it’s really just a matter of time before you’ll start receiving unsolicited offers to consider new real estate opportunities. Now I know from personal experience running a retail business day-in-and-...

Last month I got a question so good that I decided to write a whole newsletter about it.

The question was:

“A landlord is offering a space for a long term lease - would she lease it to me as a pop-up, for just six months or so?”

It is such a good question that I couldn’t pack a full answer into the end of our Q&A. Here’s what I said in the webinar: Don’t worry about what a landlord will or won’t let you do. Instead, stay true to YOUR business plan and make a plan that works for YOU.

But, let’s assume you’ve done just that and concluded that it does work for your business plan to pursue a short term deal. Would a landlord even be willing to entertain it?

The short answer is maybe. Deal...

I had a stack of books and a daily newspaper during the holiday break, but it was a recent article in The New Yorker that really got me thinking. So you can thank Cal Newport's “The Year in Quiet Quitting: A new generation discovers that it’s hard to balance work with a well lived life" from the December 29th issue for today's naval-gazing newsletter.

Newport argues that like the Boomers and Millennials before them, Gen Z is just taking its generational at-bat of reimagining the balance and intertwining of being a person and needing a job. As an elder millennial approaching my 42nd birthday, I could recognize the generational differences between my parents, my peers, and kids these days.

ICYMI:  “LOI” stands for Letter of Intent, and it refers to the short document that you and your landlord will trade back and forth to nail down the most important business terms of a potential lease -- the fundamental elements of your relationship together.

We’ve heard it so many times from first-time retailers. “Oh, I already got an LOI on that space, so this is how much the rent costs.” NO, SIR! This is not Crate&Barrel where standard shams cost $39 and a glittered foam apple costs $72. 

When you start searching for the right space, you’re not in a Crate&Barrel at all. You’re in a loud, crowded Turkish bazaar. You browse stalls until you find something that catches your eye, and then th...