Last week I met a boutique owner, and when I told her I worked with retail real estate her face fell. She told me about her terrible landlord who is kicking her business out with basically no notice, and she’s stressed and time-crunched to find a new space.
Abby and I have conversations like this one all the time – it’s part of why we started Pedal in the first place. But when we hear that someone had “basically no notice” that their lease was ending, our antennae go up…because that’s not supposed to happen in a lease.

When I looked at this boutique owner’s lease, as I had suspected, it wasn’t a lease at all.
It was actually the lease’s second cousin, the license agreement. Oh, ...
When things aren’t coming together on a deal, we revisit the “BLTS” with Pedal Retailers to figure out where we can flex. As a reminder, the “BLTS” are the four fundamental pillars of your real estate criteria - budget, location, timing and space criteria. Most of the time, we flex on location and start to look at a different or broader mix of neighborhoods. Sometimes, we flex on the budget or space criteria, but it’s rare that we flex on timing.
When it comes to flexing on timing, Emily, owner of District DabbleLab, could teach a master class.

First, here’s the background on District DabbleLab…
Bethesda native Emily started District DabbleLab in 2019 out of her basement as...
When’s the last time you went to a tailor?
I went two weeks ago. I go to IBO’s Tailor Shop in downtown Norfolk, because this guy is an absolute magician. For those of us who are “non-standard” height (in my head I’m 5’ 9”, but my doctor and the DMV say I’m 5’ 0”), having one’s clothes tailored is the key to looking like an actual respectable adult. That is, if you care about things like that, which I do.

Most recently I had Ibo fix a pair of white jeans, which I had previously (foolishly) taken for “alterations” at my local (also beloved) dry cleaner. Turns out that someone who is capable of hemming is not necessarily capable of a more complex “taking in” of a waist. Before this, I...
I’m endlessly amused by the list of symptoms at the end of prescription drug commercials. Watching gracefully aging actors skipping blithely through a meadow with a 🦋 butterfly net, or 🎨 oil painting in a sun-streaked garage studio juxtaposed with the voiceover listing (as quickly as physics and the law allow) the list of dire and bizarre side effects always makes me chuckle. I’m not alone - Kristen Wiig and Bill Hader memorably spoofed these commercials on SNL in 2014… which was four lifetimes ago, yet the joke still works.
I’ve wondered why these commercials exist at all when, most of the time, the side effects get more airtime than the benefits of the drug. You’d think that ⚠️ warning...
Mindset is everything, right? And without a doubt, your mindset when it comes to finding and negotiating your brick-and-mortar lease is key.
Over the last few years, we’ve observed two different approaches that remind us of two deeply unpleasant bureaucratic experiences. What are these experiences? They’re going to the DMV, and going to court.

We know it sounds a little ridiculous, but go with us here, because you know we love a leasing metaphor, and we think this one works even if you’ve only been to court on TV.
So as we were saying…
In some ways, visits to court and the DMV are very similar:
They both have vending machines
The both require a lot of boring paperwork
The...
Some of the most successful Pedal Retailers are called to open their businesses because they can’t find what they’re looking for anywhere else. District Champagne, Pirouette Cafe and Wine Shop, Merry Pin, and Jurisdiction Clothing all spring to mind. They knew there was demand for their business because they felt it themselves, and when they couldn’t take it anymore, they took action to create what was missing.

Jill Adams’ Pink Moon is one of these businesses that simply had to be born. As a Bethesda mother of three young children, Jill was painfully aware of her (and her friends’) struggle to find time and space to prioritize mental and physical health with a community of other mother...
One of my great fears in life (besides clowns) is being suddenly thrust into a talent competition. I’m not a singer, I don’t play any instruments, and while my dance floor skills are excellent, my training came from the 1994 Bat Mitzvah circuit, so not exactly Julliard.
I have, however, realized that I do have some very specific…abilities?...that sometimes elicit responses like an “oh, wow, that’s cool.” Since you’re dying to know, I’ll share:
🍺 I’m very good at identifying the alcohol content of beers by taste
🥃 I can quite accurately determine the volumetric measurement of a liquid in a container by sight
🎤 I have near perfect accuracy in picking the “wrong” horse, so to speak. P...
Dear Pedal,
There is a space in my neighborhood that has been vacant for, no joke, probably four years at this point. Definitely since before the pandemic. Season after season I watch the “For Lease” signs in the window fade and age, and it doesn’t look like there’s anything happening.
So, my question is this – why wouldn’t the landlord lower the rent to make the space attractive rather than just let it continue to sit vacant? It is seriously killing me… this space could be the home to some awesome local business instead of the nothing/ eyesore it currently is.
Yours truly,
Thoughtful Neighbor
Well, hi, Neighbor, and thanks for your excellent question. Here at Pedal, we get differ...