It's all Greek to me: Part 1 🇬🇷 business planning retail reality small business Mar 25, 2026

Sheila here, saying Χαίρετε! That’s hello in ancient Greek, apparently. If you’re a regular reader of this newsletter, you know that I love to connect my nerdy interests du jour to retail real estate. Today we’ll visit the 12th century BCE, where the drama would definitely be on Bravo if Andy Cohen had been there. 

 


 

Some months back, I wrote about the story of Oedipus, and how (obviously) it’s a cautionary tale about retail real estate. Lucky for you, my off-duty self hasn’t left the ancient world, and I don’t see a departure anytime soon. Firstly because there’s about a thousand years of material, and secondly because it’s basically Game of Thrones on a recognizable map. 

 

Whil...

Continue Reading...
Build-out your best performance 🎫 buildouts business planning common misconceptions leases retail reality Jan 28, 2026

This is probably not news to you, but since we send these newsletters every week, I basically move through life asking myself how to make this thing I [saw / heard / experienced] into content that at least mildly connects to retail real estate. When I find something that provides multiple angles, I’m thrilled. So thank you, Disney and Taylor Swift, for making the six-part docuseries The End of An Era about the record-breaking The Eras Tour. Also, thanks to my sister who told me I should watch it and that I’d probably cry. She was right about both. 

 

To refresh your memory, the tour included 149 shows in 51 cities on 5 continents over the course of 21 months. At each performance, Taylor an...

Continue Reading...
Retail is Theater 🎭 business planning common misconceptions operations retail reality Jan 21, 2026

My favorite part of the Dream Space Accelerator comes at the very end. Without fail, right when we’re finally done with the Powerhouse Business Plan, I get to hear some version of this: 

 

🤯 I am so grateful that I did this, because there was so much I hadn’t thought about. I had no idea how much I had to consider, and I was sure I’d covered everything before we started.

 

And then I respond with some version of this:

 

🎭 How could you have known? Unless you’ve opened a retail business before, you’d have zero reason to know 75% of this stuff. Retail is theater!

 

And it truly is. What we experience as consumers – picking up a latte, going to a yoga class, ordering a beer – is the sta...

Continue Reading...
Good things come to those who wait business planning lease leases real estate retail reality small business Nov 26, 2025

We all know that Ben Franklin was right about death and taxes, but there’s another certainty of life that he left out. If I could Bill and Ted my way back to the 1790’s (no thanks), I think he’d agree that when you want something is rarely when you can have it...if you can have it at all. 

 

Obviously I’m not talking about anything money can buy, since you can buy anything on the internet and have it within 2-3 business days. But for the big stuff that really matters --  security, health, relationships -- as hard as we will something into existence, we have limited control. 

 


All we can do is dig deep and have hope and patience. Well, that’s exactly what Cara and Travis Loving did.

 ...

Continue Reading...
Buildouts put the "fun" in contingency funds 💰 buildout money retail reality tips for retailers Oct 15, 2025

We talked the other week about the critical role that project managers play in the buildout process protecting your budget, timeline, and sanity. You absolutely must have an experienced, professional buildout team if you want any hope of making it through in one piece. But even with the best teams in place, there are a host of unwelcome surprises along the way that can only be solved with history’s oldest salve: money.

a man eating a sandwich with the words " it may cost ya a little it may cost ya a lot " above him


Modifying any physical space – turning it from one look and use into another – is not a matter of imagination. It’s a very real process that’s ruled by physics and building code. 

So even in the best cases where the pre-lease construction due diligence has been duly done, te...

Continue Reading...
The infatuation fades fast 😍😣 common misconceptions retail reality startups timeline Aug 19, 2025

If at any point you’ve been in a romantic relationship that lasted, let’s say, a year or more, you are surely familiar with the idea that the head-spinning early days of infatuation don’t last forever. In fact, legit scientific studies have shown that this period of “omg he’s so cuuuute chewing with his mouth open” lasts about six months.


Thanks to very real things like brains and human evolution, none of us can outsmart the chemical reactions that happen inside of us when we’re staring down the promise of new, exciting, this-is-definitely-the-thing-I’ve-been-missing love.

 

😑 But we all know how this story goes. After that first period of flooding dopamine, the drugs wear off, life beg...

Continue Reading...
Why I don’t have an e-bike anymore 🚲💔 business plans landlords money negotiations retail reality Aug 06, 2025

When I moved into my house, it was brand new construction. It looked amazing — clean floors, sparkling fixtures, still had that fresh drywall smell. But you know how this story goes: in the first few months, the cracks started to show.

 

🚰 The water dispenser on the fancy fridge didn’t work.

 

🌧️ Our neighbor Aaron complained that the pop-drain in our lawn flooded his property every time it rained.

 

🚪 And then — the real kicker — the vendor repairing said pop drain left our garage door open when we weren’t home. And wouldn’t you know it, the fancy new e-bike I’d bought my husband just a month prior was GONE.

 

                 

 

We were livid.

The bike was expensive – it had bee...

Continue Reading...
How to keep cool when your HVAC dies 🥵->😁 retail reality Jul 30, 2025

What rolls along the ground, smells like a locker room, and has no WiFi?

 

Can you guess it?? 

 

It’s the Amtrak train, where I’m currently 2.5 hours into a 7.5 hour journey from Philly to Norfolk. Four cars—mine included—have broken air conditioning and it’s 95 degrees outside.
      

                     


Why don’t I just move to a car with AC? Because I paid for business class tickets, since I’m traveling with my daughter, and unassigned seating gives me anxiety. Plus the seats have footrests which are crucial when you’re five feet tall or under. Oh, and there's a free drink.

 

So anyway, I’m sitting here in this swamp thinking about how few things are worse than having your HVAC b...

Continue Reading...

let's work together.

contact us