The most amusing retail real estate blog you’ll read, ever.

👶 A brick and mortar baby will change your life retail reality small business startups Sep 06, 2022

We love to talk about the “road to brick and mortar” and how it’s loooong and usually exciting and sometimes scary, and how the end goal is almost always the much-anticipated yet anticlimactic opening day.

But that long and hairy road is also a really important opportunity to make 1000% sure you really, really want to do this. Because opening a brick and mortar location for your business will fundamentally change your life, and it’ll do it in ways that you might not really want.

When you take your business into brick and mortar, the thing you do (or make) is not your primary activity anymore. Are you a genius cupcake baker? Sign a lease, and now you’re a

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When the honeymoon is over 👩‍❤️‍👨 business planning retail reality timeline Apr 26, 2022

Like all long term relationships, your feelings toward your business will change and evolve over time. I don't know a seasoned retailer who doesn't have a big ol' mixed bag of feelings about their business. Few things in life can bring so much joy and frustration, pride and defeat - sometimes in a single day.

For retailers just starting out, it can be confusing and a little scary when they start feeling REAL feelings (other than excitement and joy) about their budding business. Is it time to throw in the towel? Probably not.

Go with me here on a little analogy trip...

The romance starts with butterflies and flirting: What if instead of counting these beans all day, I finally open...

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