SELF reflection: how to know when it's time to expand 🕒 brokers retail reality site selection small business timeline Feb 07, 2023

Have you ever been 💘 love bombed by retail real estate? Oh, yes, it’s a thing.

It goes like this: you’re just minding your own business when POW! [cue the romantic lighting and flattery] In an email, phone call, or personal visit — it’s a retail real estate broker who 😍 loooooves what you’re doing and has an amazing new location for your amazing business, or she wants to help you find some because you are 🔥 hottttttt.

TV show gif. Mila Kunis as Jackie in That 70's Show laughs as the wind blows her hair. She places her palm on her chest, then composes herself with a flirty glance.


When you’re running a successful (or successful to outside eyes) business, it’s really just a matter of time before you’ll start receiving unsolicited offers to consider new real estate opportunities. Now I know from personal experience running a retail business day-in-and-...

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Retailing isn't a thing you "do"...it becomes who you are 🛍️ common misconceptions pedal retail reality small business Jan 24, 2023

I had a stack of books and a daily newspaper during the holiday break, but it was a recent article in The New Yorker that really got me thinking. So you can thank Cal Newport's “The Year in Quiet Quitting: A new generation discovers that it’s hard to balance work with a well lived life" from the December 29th issue for today's naval-gazing newsletter.


Newport argues that like the Boomers and Millennials before them, Gen Z is just taking its generational at-bat of reimagining the balance and intertwining of being a person and needing a job. As an elder millennial approaching my 42nd birthday, I could recognize the generational differences between my parents, my peers, and kids these days.


The Breakfast Club Reaction GIF by Laff

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Patience pays off 💰 brokers small business timeline Dec 20, 2022

Most of the time, our first conversation with a prospective Pedal Retailer makes them very happy. They’re happy (or at least relieved) to hear that (a) they can do what they’re dreaming of doing, and (b) we can help them do it. But without fail, we eventually make our way to the topic that triggers the cortisol...

 

We always manage to upset people when we answer the question, “so how long is this going to take?”

 

Since we’re committed to “real talk, always,” we’re honest with our clients about the realistic timeframe to opening a bricks-and-mortar business. We explain that the process takes anywhere from six to 18 months, and that seems to be about six to 18 months longer than they wer...

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Looks matter: Why your business plan needs style 👚 business planning business plans small business Dec 06, 2022

We talk often about why business plans are essential to providing you the information required to find the right space and right deal. But like many things in our TikTok-attention-span world, the style and appearance of your business plan are going to do a lot of the heavy lifting.

 

If we're really being honest, not many people are going to read your entire business plan. My mom will, and she'll happily point out every grammatical error, but she's not your target audience. Anyone who you need to say "yes!" to your business plan is most likely going to skim your plan and read only the sections they're most interested in.

 

This means that your plan has to land on desks (or inboxes) and m...

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👶 A brick and mortar baby will change your life retail reality small business startups Sep 06, 2022
        
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