The infatuation fades fast 😍😣 common misconceptions retail reality startups timeline Aug 19, 2025

If at any point you’ve been in a romantic relationship that lasted, let’s say, a year or more, you are surely familiar with the idea that the head-spinning early days of infatuation don’t last forever. In fact, legit scientific studies have shown that this period of “omg he’s so cuuuute chewing with his mouth open” lasts about six months.


Thanks to very real things like brains and human evolution, none of us can outsmart the chemical reactions that happen inside of us when we’re staring down the promise of new, exciting, this-is-definitely-the-thing-I’ve-been-missing love.

 

😑 But we all know how this story goes. After that first period of flooding dopamine, the drugs wear off, life beg...

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Why I don’t have an e-bike anymore 🚲💔 business plans landlords money negotiations retail reality Aug 06, 2025

When I moved into my house, it was brand new construction. It looked amazing — clean floors, sparkling fixtures, still had that fresh drywall smell. But you know how this story goes: in the first few months, the cracks started to show.

 

🚰 The water dispenser on the fancy fridge didn’t work.

 

🌧️ Our neighbor Aaron complained that the pop-drain in our lawn flooded his property every time it rained.

 

🚪 And then — the real kicker — the vendor repairing said pop drain left our garage door open when we weren’t home. And wouldn’t you know it, the fancy new e-bike I’d bought my husband just a month prior was GONE.

 

                 

 

We were livid.

The bike was expensive – it had bee...

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How to keep cool when your HVAC dies 🥵->😁 retail reality Jul 30, 2025

What rolls along the ground, smells like a locker room, and has no WiFi?

 

Can you guess it?? 

 

It’s the Amtrak train, where I’m currently 2.5 hours into a 7.5 hour journey from Philly to Norfolk. Four cars—mine included—have broken air conditioning and it’s 95 degrees outside.
      

                     


Why don’t I just move to a car with AC? Because I paid for business class tickets, since I’m traveling with my daughter, and unassigned seating gives me anxiety. Plus the seats have footrests which are crucial when you’re five feet tall or under. Oh, and there's a free drink.

 

So anyway, I’m sitting here in this swamp thinking about how few things are worse than having your HVAC b...

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How Hollywood gets it wrong 🎥 ❌ buildout common misconceptions money retail reality timeline Jul 22, 2025

When Netflix dropped Nonnas, a "feel-good" Vince Vaughn flick about the restaurant business, we just knew we needed to write about it.

 

Here’s the synopsis: After losing his beloved mother, a man risks everything to honor her by opening an Italian restaurant with actual nonnas — grandmothers — as the chefs.

 

Cute premise and who doesn't love Italian food, but what made our blood pressure rise to dangerous Florida PTA book banning levels was the Hollywood treatment of opening a restaurant. Yes, it’s “based on a true story,” but just like Vince Vaughn’s forehead, the story is pumped full of neurotoxins to make opening a restaurant look smooth and carefree.

 

 

This is what infuriate...

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The real meaning of EBITDA 😉 business planning lease retail reality startups Jul 15, 2025

What did we all do before memes? How did we express ourselves so pointedly? I suppose we’ve always been doing this, and I have a vague recollection from Latin 2 that people were etching sick burns on columns in the Roman forum.

 

 

Anyhow, I saw a perfect small business meme the other day:

 

EBITDA: Earnings before insomnia, therapy, depression and anxiety.

 

Lollllll. 

 

No shade if you don’t get the joke. EBITDA really stands for earnings before interest, taxes, depreciation and amortization, and it’s basically a calculation of profitability before all the complicated tax and accounting finagling. 

 

If you DO get the joke, it feels spot on.

 

When my restaurant closed in 20...

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Fundraising is not "asking for money" 💵 common misconceptions fundraising money retail reality small business Jul 01, 2025

This week I’ve been listening to a four-part series about the Medici on one of my favorite podcasts, The Rest is History. Anyone with a mild interest in art history is surely familiar with the Medici family from Renaissance Florence who commissioned some of the most significant artworks in western history like Donatello’s David (the scrawny one, not Michelangelo’s ripped version) and Botticelli’s The Birth of Venus

 

Not surprisingly, as the Medici banking business passed from grandpa Cosimo to son Piero and then to his son Lorenzo, the business acumen and attention to detail started to wane as the gout and baller-lifestyles grew. So when a feisty party-pooper friar named Girolamo Savona...

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Pedal's dual-lens approach 💪 brokers client success pedal retail reality Jun 24, 2025

Last week we started our usual Monday morning meeting by asking our summer interns for their thoughts on our trip to Dallas for The Boutique Summit now that we’d all had time to let the Diet Coke leave our systems. 

 


Intern Ollie remarked that the most notable moment from our trip was during the closing party when Abby and I tag-teamed a conversation with an important contact. We hadn’t expected this encounter and we hadn’t prepared at all; so when we executed a perfectly timed, super sharp elevator pitch it looked (and felt) like we were telepathically communicating.

 

It was fun to hear that the moment made such an impression, because when it was happening, it really did feel like Abb...

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What indie retailers can learn from the big guys 👔📠 common misconceptions operations retail reality small business Jun 10, 2025

Have you ever enthusiastically told friends about some awesome new local business only to find out it’s a chain? All of a sudden, you get the ick finding out that your authentically great experience was crafted in a conference room. 

 

 

Generally speaking, when we call something “corporate,” like “ugh, the hotel looked so corporate,” or “Chad’s haircut is so corporate,” what we really mean is uninteresting or basic and soulless. Definitely not cool. Actual corporate retailers know this – that’s why they’re constantly trying to mimic the heart and personality of indie retailers. Historical photos of your city on the walls of Chicken Salad Chick? Giant photos of local fitness professiona...

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