Apparently we’re in the tail-end of salmon migration season, and that’s got us thinking about lessons we can learn from these delicious piscine endurance athletes.

You already know that it’s a challenging journey to open a bricks-and-mortar store, and perhaps you find moments of respite in imagining the day when things line up perfectly and you can sit back and just enjoy the ride. But seasoned retailers will tell you that at some point (sooner or later) you’ll realize that this day of coasting will never come.
So if the salmon were giving a TEDTalk about retailing, they’d tell you:
You will always feel like you’re swimming upstream. Salmon swim some 900 miles, which is completely amazi...