Did you ever have one of those nifty decoder rings as a kid? A simple gadget that hovered over seemingly incomprehensible text or symbols would reveal its true meaning. ✨Magical✨ Don't you wish you had one of those for your leases (and to decode that look on your spouse's face when you put on the orange sweatpants…again)?

Anyway, sweatpants aside, I think we’ve cracked the case on the leases!
It's hard to sit down with an 65 page lease and read ALL of it. We hear it all the time, “An Act of God forcing me to close my business? That’ll never happen to me!” Umm, remember 2020? Still, you’re not entirely wrong. There are a lot of crazy sounding things in a lease that’ll likely never come to...
Apparently we’re in the tail-end of salmon migration season, and that’s got us thinking about lessons we can learn from these delicious piscine endurance athletes.

You already know that it’s a challenging journey to open a bricks-and-mortar store, and perhaps you find moments of respite in imagining the day when things line up perfectly and you can sit back and just enjoy the ride. But seasoned retailers will tell you that at some point (sooner or later) you’ll realize that this day of coasting will never come.
So if the salmon were giving a TEDTalk about retailing, they’d tell you:
You will always feel like you’re swimming upstream. Salmon swim some 900 miles, which is completely amazi...