Recently, a Pedal Retailer who is very close to lease execution said they were taken aback by how long, involved and challenging the whole process has been. They’d heard it many times before they started (from us and from others), but still it was somehow way more…well, everything…than they expected.

As is my modus operandi, I scanned my brain for the most apt metaphor, and since my home office looks straight into an eight-year-old’s hot mess of a bedroom, guess what metaphor popped up?

The Three Little Pigs 🐷

If you recall, The Three Little Pigs is a fable — a short story meant to teach us an important moral. Ostensibly the story is about working hard (the pigs) and greed (the wolf), b...

A few weeks ago, we talked about why you shouldn't be afraid of a ten-year lease term, but we know that many new retailers are most comfortable starting with a five-year term (or even shorter).

If you determine that a shorter lease term is best for your business, here are two tips to keep in mind:

1. Ask for multiple renewal terms of at least three to five years a piece. If things are going well, you do not want to find yourself homeless with a growing business.

2. Negotiate your lease like you're committing to it for ten years or more. You may be tempted to think that you don't need to think long term in a short term deal...

BUT leases are like dogs, and just as you house train a puppy ...

Sometimes, it feels like I specialize in mind games. I try my best not to play them with my partner (Dio, if you’re reading this, that’s definitely NOT what’s happening when I stop doing the laundry at the same time as I’m trying to win a multi-day argument), and yet, as a broker, interpreting the subtext on the other side of the negotiating table is a big part of my job advising Pedal Retailers.

If you’ve signed a retail deal, you know what I mean - and the worst of it is when the other side goes quiet, which happens all. the. time. If you’ve never signed a retail deal, you might assume that going quiet may as well be killing a deal - and you’d be wrong. Over the course of negotiating an...

Would you ever sign up to be on Married at First Sight? (That’s a TV show, mom.) No? You wouldn’t? Because it’s a terrible idea to marry someone you don’t know? Especially in public?

Well if you have enough sense to know that making a commitment like that is a bad idea, then why would you sign a lease on the first space you seriously consider? But since there are apparently no shortage of people willing to do this (the show in on season 14, wtf?!) you can bet that there are a lot of people who sign leases WAY TOO SOON. And guess what…signing a lease is a whole lot more consequential than marrying Drew the IT manager from Pensacola. 

There is a whole lot of “dating” that needs to happen bet...

A decade feels like an eternity until it's over.

When you live inside the commercial real estate bubble, a ten year lease term doesn’t seem like a big deal — like a long weekend on the Cape (since that’s obviously where you’re going if you work in CRE.) But to many new retailers, the thought of committing to a lease for TEN WHOLE YEARS feels more like being sentenced to the federal pen for a white collar crime.

If that new retailer sounds like you, here are some things to keep in mind:

+ Your lease locks down the rules for the entire term.The longer your lease, the longer you have to operate your business on your own terms since you’ll have negotiated the rent and other important financia...

Have you ever been 💘 love bombed by retail real estate? Oh, yes, it’s a thing.

It goes like this: you’re just minding your own business when POW! [cue the romantic lighting and flattery] In an email, phone call, or personal visit — it’s a retail real estate broker who 😍 loooooves what you’re doing and has an amazing new location for your amazing business, or she wants to help you find some because you are 🔥 hottttttt.

When you’re running a successful (or successful to outside eyes) business, it’s really just a matter of time before you’ll start receiving unsolicited offers to consider new real estate opportunities. Now I know from personal experience running a retail business day-in-and-...

Many first-time retailers are pretty surprised to find out that it takes such a looooong time to sign a lease and get open. Some even think, “oh wow, that’s like being pregnant with a baby,” but they are wrong, because it’s really like being pregnant with a donkey. How do we know this? We googled it. Turns out, donkeys have a gestation period of 11 - 15 months (also — unrelated but fascinating — a female donkey is called a jenny.)

Anyhow, if you can get your lease signed in the time it takes to bake a human baby cake, good for you! But it’s more typical for you to be on burro-ed time (fair warning - more donkey puns coming.)

There are at least four distinct stages in the process, and these...

Most of the time, our first conversation with a prospective Pedal Retailer makes them very happy. They’re happy (or at least relieved) to hear that (a) they can do what they’re dreaming of doing, and (b) we can help them do it. But without fail, we eventually make our way to the topic that triggers the cortisol...

We always manage to upset people when we answer the question, “so how long is this going to take?”

Since we’re committed to “real talk, always,” we’re honest with our clients about the realistic timeframe to opening a bricks-and-mortar business. We explain that the process takes anywhere from six to 18 months, and that seems to be about six to 18 months longer than they wer...