Regular readers of this newsletter know that opening a retail space is hard work - and running one is even harder. And yet, so many of us are determined enough to attempt it - but how can you know whether you have what you need to pull it off?

We get asked this question all the time - "I have a dream of opening a [coffee shop/ crossfit gym/ vegan steakhouse], but I don't have any [money/ experience/ connections with seitan distributors]. Can I do this?

Our answer is always the same - yes, you can!

We are big believers that where there's a will there's a way. The road may not be easy, or obvious - in fact, it rarely is. Fundraising is awkward at best, defeating at worst. Recruiting experie...

I’ve been thinking a lot these past few months about how retail really exists on the front lines of American culture and society. I’m no economist, but I think it has to do with the fact that how we choose to spend (or not spend) money is a real-time reflection of our priorities and preferences. Put all of us together making many small financial decisions (and transactions) on a daily and weekly basis, and the impact is hard to ignore.

Retail takes it in the face first.

Let’s think of some of the recent cultural “events,” and let’s exclude COVID. We’re all painfully aware of how the retail industry was first in line to be decimated by COVID, but that’s a circumstance that is ...

A couple months ago I read The Wager: A Tale of Shipwreck, Mutiny, and Murder by David Grann. Did you read it too? It seems like a lot of us did.

Like most everything I encounter, there were a few elements that made me think of retail leasing. To be clear, I don’t always think of leasing per se — that would be weirdly specific — but I DO have built in “retailer vision” which I can’t seem to remove. 

Well that’s what happened with The Wager, when at one of the most suspenseful parts of the tale, my mind went to the LOI and leasing process.

If you haven’t yet read it yet, here’s the part of the story you need to know for my point to make sense:

In the late 1700s, a bunch of sti...

Recently, a Pedal Retailer who is very close to lease execution said they were taken aback by how long, involved and challenging the whole process has been. They’d heard it many times before they started (from us and from others), but still it was somehow way more…well, everything…than they expected.

As is my modus operandi, I scanned my brain for the most apt metaphor, and since my home office looks straight into an eight-year-old’s hot mess of a bedroom, guess what metaphor popped up?

The Three Little Pigs 🐷

If you recall, The Three Little Pigs is a fable — a short story meant to teach us an important moral. Ostensibly the story is about working hard (the pigs) and greed (the wolf), b...

Okay, before we start, let me just acknowledge how much I hate the fact that I’m using a woman’s aging as the centerpiece of this article, but you all already know that I do my part in smashing the patriarchy AND I love a perfect metaphor. So here we are.

I saw this meme the other day about how Anne Hathaway looks pretty much exactly like she did 20 years ago. Now we all know why that’s the case, right? Clearly the woman won the genetic lottery, but she’s also been “investing” in maintaining her 19-year-old face since she was 19.

Now I’m sure this meme was trying to sell me something to stick in or on my face, but do you know what the image mashup made ME think of? You guessed it. Reta...

You’re chatting with a regular when they casually mention the news. Or maybe you’re scrolling Instagram when you come across a cheery, sponsored “We’re Hiring” post. Or, maybe worst of all, you spot a shiny, new “Coming Soon” sign in the window across the street.

No matter how it happens, nothing will ruin your day like learning a direct competitor is coming to your block, to your community, or just too close for comfort.

Competition in business is as certain as death and taxes - it’s only a matter of time before you’re going head to head with another business that will compete for your customers' attention and money.

And while you can negotiate an exclusive in your lease, that doesn...

In my experience, the strangest part of being a retailer was the constant state of emotional turmoil. There’s a lot that goes into this feeling, but one of the biggies is the total disconnect between how you think you're supposed to feel — fabulous and empowered and like it's always (as Lizzo would say) "bad b*tch o'clock" — and reality.

Because, on the one side, you’re the boss. The owner. The founder. The creative mind behind the concept. The one in charge.

But at the exact same time, you’re always feeling bossed around by everyone and everything else pretty much all the time…

Perpetually at the mercy of your customers. Your staff. Your vendors. The weather. The HVAC system. The...

I am ten years out of a commercial lease, and I am almost out of the hole. My scarlet BK will be removed from the sweater of my credit report in September.

Today, I am committed to helping people make good decisions and get good deals on their leases, because I know what it feels like to have it all go very wrong.

I’ll tell you the whole story of my first child (RIP: Punk’s Backyard Grill 2009 - 2013), another time. But for now, let’s start here...

If my experience were a cocktail, it would have been equal parts severe anxiety, disappointment, luminous pride, absolute ridiculousness, and deep joy. The day-to-day was just those five parts auto-cycling every 12 hours.

And when I think ab...