Through sickness and in health... 💍 common misconceptions startups timeline Apr 26, 2022

One of us at Pedal is in full wedding-planning mode, and the other is mid-way through year eight of marriage. We LOVE using the marriage metaphor for leasing, because this sh!t is SERIOUS, and it's not always pretty.

Reese Witherspoon Movie GIF

Here's how we see the leasing process through this exceedingly relevant lens:

Writing your business plan is an exercise in self-exploration. It's your time to travel through Europe with all your belongings on your back, drinking cheap wine, and going to that sketchy club with Franz-with-the-hair from Bruges. When you come back home, you'll return to your life, but you'll know yourself (and probably some other people) a whole lot better.

Okay, so this "self-exploration" isn'...

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