I’ll say it – everyone loves to hate lawyers. They’re right up there with telemarketers and politicians on the list of most maligned professionals, and when you’re scraping together the cash to fund your Capital Budget, legal fees get a lot of scrutiny. And we get it – every dollar counts!
You cannot forgo an attorney for your lease. This has been the subject of numerous other newsletters, and it’s a requirement in our First Location Program. (Don’t believe me? Reply to this email and we’ll happily tell you why.)
You CAN manage your legal fees, but here’s the thing - most people actually do it wrong and end up i) spending more, ii) getting a worse lease, or iii) both. In many situati...
It’s the beginning of spring, and over here at Pedal we’re about to begin Babywatch 2024. In case you missed the news, or if you’re reading this like “why are they talking about a baby?” I’ll catch you up to speed.
Abby, Pedal cofounder and retail broker extraordinaire, is a few weeks away from having a baby. Her FIRST baby. So of course, I am very excited to welcome Abby into the club of women with no shame and limited bladder control on trampolines.

As you can imagine, in addition to our regular constant chatter about retail real estate, we’ve also been talking A LOT about childbirth and babies these past many months.
[If you’re now asking yourself, “oh my god, is this com...
Our society is so polarized that we can disagree on some of the most fundamental topics, like whether The Righteous Gemstones is a genius work of art (it is), or whether life is worth living without cheese (it is not).
Still, there are a few baseline things we can all agree on:
No one wants to be taken advantage of
Everyone likes a good deal

In retail real estate, your best safeguard against #1 is to use a reputable retail real estate broker. But #2 is tricky, because when it comes to brick-and-mortar business, your “good deal” is almost certainly not my “good deal”.
Your broker’s job is to ensure that the deal you’re considering is within the realm of normal for your m...
I watched a lot of Millionaire Matchmaker in my 20s, and I find myself thinking about the show even today. I KNOW that Patti Stanger turned out to be totally problematic in a zillion different ways, but since we didn’t get cancelled when Sheila published an excellent newsletter about Anne Hathaway’s age-defying face, I’m feeling emboldened.
On the show, Patti and her team of punk rock assistants would work with a client - usually an older “millionaire” seeking a young woman to ride shotgun in his red Ferrari. Ick. Patti would usually deliver said women - but that’s not where she’d start. No, first we’d start with an amusing romp through the man’s dating history, trying to detangle what’s go...
You don’t need to read your lease. You just need to know what it says.
I had lunch recently with a veteran commercial insurance broker. She works for pretty large independent agency in my area, and she’s an insurance woman like I’m a retailer — born into the business and steeped in years of first-hand experience. She insures small businesses — all types of insurance and all types of businesses (shocker: scrap yards are dangerous!), and she admitted that restaurants and bars are her favorite businesses to insure...but mostly because it’s more fun to meet a client there than in a scrap yard.

Anyhoo, our conversation turned to leases (as most of my conversations do), and she spoke the...
I am ten years out of a commercial lease, and I am almost out of the hole. My scarlet BK will be removed from the sweater of my credit report in September.
Today, I am committed to helping people make good decisions and get good deals on their leases, because I know what it feels like to have it all go very wrong.
I’ll tell you the whole story of my first child (RIP: Punk’s Backyard Grill 2009 - 2013), another time. But for now, let’s start here...
If my experience were a cocktail, it would have been equal parts severe anxiety, disappointment, luminous pride, absolute ridiculousness, and deep joy. The day-to-day was just those five parts auto-cycling every 12 hours.

And when I think ab...
Would you ever sign up to be on Married at First Sight? (That’s a TV show, mom.) No? You wouldn’t? Because it’s a terrible idea to marry someone you don’t know? Especially in public?
Well if you have enough sense to know that making a commitment like that is a bad idea, then why would you sign a lease on the first space you seriously consider? But since there are apparently no shortage of people willing to do this (the show in on season 14, wtf?!) you can bet that there are a lot of people who sign leases WAY TOO SOON. And guess what…signing a lease is a whole lot more consequential than marrying Drew the IT manager from Pensacola.
There is a whole lot of “dating” that needs to happen bet...
We're always talking about how LONG retail leases are...
"Longer than most first marriages!"
"Longer than a presidential administration!"
"Longer than undergrad!"
But sometimes life happens, plans change, and even if your business is humming along, there may be a time when you need to exit your lease before the expiration of the term (translation: get out before you're supposed to).
Since we sign leases with the intention to stay for the whole term (and maybe longer with some renewal options), the instances when we want or need to exit early really are (and should be) rare. Obviously if your business is not succeeding and the end times are nigh, that's a clear occasion where you'll exit y...