I wrote a recent newsletter about why business plans written by a ghostwriter-for-hire, or AI, or anyone-but-you are a big ‘ol waste of money. To recap - they’re generic and boring and make you look lazy, which is absolutely not the look you need when you’re walking the red carpet of retail leasing, so to speak.

A business plan that doesn’t paint you in the most flattering light is embarrassing, but if that’s not enough to dissuade you from hiring someone to write your plan for you, there’s an even scarier issue with ghostwritten plans: they lack the specific information YOU need to find the right space, negotiate the best deal, and actually plan for successful operations…you know,...
It’s that time again. Whether you love or loathe the holidays (it’s probably a mix), we’re all about to pull out our wallets and buy stuff out of tradition, love, and obligation. This is, of course, the perfect time to put our money where our mouths are and support the small, independent businesses we so value.
Let’s take a moment to consider “Black Friday” for a second. You remember why it’s called “black,” right? November and December are the months when many retail businesses are most profitable, and their bottom line numbers appear in black (rather than red) on their P&L reports.

While the big “doorbuster” deals at giant national retailers like Best Buy and Walmart really put Bl...
If I had a dollar for every time an aspiring retailer told me they didn’t have their startup budget solidified because “it’s impossible to know until I find the right space,” I’d probably have a downpayment on a vacation home.

Nailing down a budget for a retail space feels impossible if you’ve never rented a space before, but here’s a pro tip:
✨ The space does not determine your budget – your budget determines the space. ✨
Imagine if I called my residential realtor and said that I was in the market for a new home. And when she asked me for my budget, I responded, “well, I really don’t know yet because it all depends on the space.”
💸 Should she show me a $4M historic home tha...
Abby here, and as a new mom, "back-to-school" suddenly means something to me again. Since I graduated from college a "few" years ago, August has run into September with little punctuation. Our DC summer weather stretches into October, and now that we're all wearing our white jeans year-round (that's a thing, right?), I only notice the season change by the number of football jerseys at bars.
Until this year, that is. Baby Stella's class started daycare last week, and already we've been to orientation, a teacher meet-and-greet AND back-to-school shopping.

So as I'm looking forward to the day when my little one learns the alphabet, we thought there was no better time to remind you ...
In the spirit of “real talk, always,” I’d be lying if I said we weren’t having to pull ourselves away from watching the Paris Olympics to do our jobs. It’s only been a few days, but give me headless, operatic Marie Antoinettes and an aria from Carmen, and I’m sold.
The Olympics show us not just the peak of athleticism, but also the apogee of specialization — it’s physical ability plus knowledge, skill development plus experience, talent plus training. There's an inspirational poster somewhere that says "champions aren’t born, they’re built."
✨ Like many other parts of life, when outcome really matters, you want to rely on the pe...
We love reality television. Not so much for the colorful content that allows us to shut our brains off, but for the wealth of material it offers to help us explain how the retail real estate process works.
So in today’s episode newsletter, we’ll turn to Selling Sunset and The Bachelor* because even though Selling Sunset is the show about real estate, you actually want to approach your retail real estate deal like you’re on The Bachelor.
In Selling Sunset (and residential real estate), successful tours always end with, “if you want this house, you need to put in an offer today because tomorrow might be too late!” There is time pressure to commit NOW lest you lose the opportunity entir...
As readers of this newsletter probably know, the Old Navy's and Neiman Marcus’ of the world have a lot of science behind their art of retailing – from buying plans to inventory markdown schedules to marketing strategies. The Hub brings these tools to smaller and newer boutiques through its educational programs and network of service providers like Pedal.
The annual Boutique Hub Summit took place over two days in early June in Dallas, and I had a fantastic
...I’ll say it – everyone loves to hate lawyers. They’re right up there with telemarketers and politicians on the list of most maligned professionals, and when you’re scraping together the cash to fund your Capital Budget, legal fees get a lot of scrutiny. And we get it – every dollar counts!
You cannot forgo an attorney for your lease. This has been the subject of numerous other newsletters, and it’s a requirement in our First Location Program. (Don’t believe me? Reply to this email and we’ll happily tell you why.)
You CAN manage your legal fees, but here’s the thing - most people actually do it wrong and end up i) spending more, ii) getting a worse lease, or iii) both. In many situati...